Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced with a choice of a new family saloon or an innovative new Rolls Royce for about the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a real estate improvement company in Devon that has for quite a few years been retailing UPVC windows and doors. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal basis for this was extremely that the large players in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry was announced were offering. Getting into the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was prohibitive. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the evaluate.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as each one of those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely close.
Where some companies fell down though was when we asked them everything they were going to do to help us to sell goods. The lack of advertising support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from food with caffeine . suppliers for years, so why if and when they not share on the inside start-up cost?
There were half-dozen companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or just before proving samples freed from charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to become the market leader in the near future had obviously done their homework as well as supply cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations as well as advertising tool. Neutral has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including world wide web ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA